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PurposeThe present article aims to determine the factors that explain the intention to adopt electronic commerce among women traders in a developing country like Democratic Republic of Congo (DRC) during a health crisis period.Design/methodology/approachThis study was conducted in the DRC, in Bukavu Town. A convenience sample of 282 respondents consisting of solely women entrepreneurs (importing traders) in Bukavu Town was selected and the structural equation model was used to test the research hypotheses resulted from Ajzen's theory of planned behaviour.FindingsThe finding results showed that only the factors attitude towards electronic commerce adoption and subjective norms which predict women traders' intention to adopt electronic commerce. The analysis shows that about 38.9% of the variation in the dependent variable is explained by the above variables.Originality/valueFew studies have presented technology and electronic commerce adoption as resilience of women entrepreneurs in a time of crisis, despite the abundance of the review literature on adoption. This study provides a new approach to assist women entrepreneurs as well as researchers in understanding the drivers of electronic commerce adoption factors in the DRC.
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The unparalleled speed of COVID-19 vaccine development has necessitated an expansion of existing knowledge on vaccination decision-making. The current study explored (1) how cognitions and emotions shaped college students' COVID-19 vaccination decisions, and (2) where vaccination-inclined and vaccination-hesitant students converged and diverged in their decision-making process. Seventy-seven students participated in 26 focus groups to discuss their complex thoughts and feelings regarding COVID-19 vaccination, offering a more nuanced understanding of COVID-19 vaccination decision-making that has not been fully captured by quantitative studies. Thematic analysis found that vaccination-inclined participants and their hesitant counterparts reported differential patterns of positive and negative emotions, systematic appraisals, and heuristics in decision-making. Future research should investigate the roles of hope and relief, non-health-related benefits of vaccination, social trust, and interpersonal influence in vaccination decision-making.
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Purpose: The purpose of this study is to offer a conceptual model that bridges gaps in the current research by combining constructs from the health belief model (HBM) and theory of planned behaviour (TPB). Furthermore, the researchers applied the constructed model to analyse the determinants of workers' intentions to use e-wallet payment options for business transactions rather than physical currency during the ongoing COVID-19 pandemic. Finally, the paper examines whether there are any significant variations in the usage intentions of Ghanaian workers in the formal and informal sectors. Design/methodology/approach: The non-probability convenience sampling technique was used to compile the primary respondents among Ghanaian users of e-wallets. Based on constructs derived from the HBM and TPB, an online survey involving the use of a questionnaire was administered to collect quantitative data from 285 formal and informal sector workers in Ghana. Data collected was analysed using the partial least squares-structural equation modelling approach involving the measurement, structural model tests, hypothesis tests and multi-group analysis (MGA) tests. Findings: This study reveals that workers' attitudes, subjective norms and perceived susceptibility as the main determinants of intentions to use e-wallets, as the analysis of data lends support to hypotheses involving these constructs. Perceived behavioural control was however not supported by the data analysis as a determinant of workers' intention. Finally, there were no significant differences between e-wallet usage intentions of formal and informal sector workers in Ghana. Research limitations/implications: Given the ongoing pandemic, the study recommends that governments of emerging economies should formulate policies that promote the use of e-wallets, to reduce the spread of COVID-19 and at the same time contribute to the quest for a cashless economy. However, the results of the study are only based on data collected from workers in Ghana. Therefore, practitioners should apply the recommendations with discretion and make modifications where necessary. The results of the study also provide evidence from the context of a developing country that can support future academic pursuits. Practical implications: This study provides evidence that influences practitioners' decisions and practices regarding the design and implementation of e-wallet services and innovations among workers in the formal and informal sectors of the economy. Originality/value: This study provides useful business insights to user acquisition managers, marketing managers and business development managers during the formulation of policies, strategies and approaches for their mobile wallet subscriber base. Moreover, to the best of the authors' knowledge, this study is one of the first to apply the constructs of the HBM (mainly applied in health research) to the study of workers' intentions to use e-wallets. It, therefore, makes a significant contribution to the existing literature by examining the combined effects of the constructs of the HBM and the TPB on workers' intention to use e-wallets. © 2023, Emerald Publishing Limited.
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Past research has provided important insights on the role of public leaders in fostering employees' change-related behaviour, but the psychological mechanisms and boundary conditions underlying this relationship remain unclear. This research relies on the theory of planned behaviour and the value-congruence model to shed light on when and how local government managers' change-oriented leadership influences employees' change-supportive behaviour during the COVID-19 pandemic. Based on survey data collected from 758 local government employees in Thailand, our structural equation modelling analyses revealed that local government managers' change-oriented leadership had a positive relationship with employees' change-supportive behaviour via the mediating roles of employees' attitude for change, perceived climate for change and self-efficacy for change. Furthermore, perceived value congruence between managers and employees was found to enhance the indirect relationship between change-oriented leadership and change-supportive behaviour. This research highlights the importance of change-oriented leadership and value alignment in fostering change-related behaviours among government employees. © 2023 The University of Hong Kong.
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This study aimed to elicit the critical factors influencing Indian domestic vacationers' travel intention for leisure vacation destination choice amidst COVID-19. The study proposed a new model based on the theory of planned behaviour (TPB), expanding it by adding contextual variables like perceived risk, perceived knowledge of COVID-19, and information search behaviour. The study used a quantitative approach using online social media platforms and emails of 312 respondents to analyze and test the hypotheses using IBM SPSS and AMOS tools. The results indicated that physical and functional risk negatively influenced attitude;whereas, psychological risk negatively influenced travel intention. Perceived knowledge of COVID-19 significantly influenced travel intention. Attitude strongly mediated subjective norms, perceived behavioral control, and perceived knowledge of COVID-19 to travel intention. This explains the strong implications for travel destination marketers for marketing safer destination choices to vacationers. © 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved.
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Autonomous Delivery Robots (ADR), an innovative last-mile delivery method, can be seen as a sustainable solution for the distribution of goods in urban cities. This study combines the modified-TAM (encompassing the Technology Acceptance Model (TAM) and threat elements of the health belief model) and the Theory of Planned Behaviour (TPB) into the stimulus-organism-response framework to explain consumer intention to use ADRs. The responses of 500 respondents living in Singapore were collected via an online questionnaire, and the collected results were obtained using structural equation modelling. Using the modified-TAM and TPB constructs as the main conceptual framework for analysis, the results show significant results for consumers' ADR usage. Based on total effects analysis, attitude shows the largest effect on consumers' intention to use ADRs, followed by perceived usefulness, perceived susceptibility, perceived severity, perceived ease of use, subjective norm, and perceived behavioural control. Overall, the findings give an extensive insight into the key determinants influencing consumers' intention to use ADRs and offer strategic policy recommendations to encourage the use of ADRs.
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SMEs, including cultural and creative firms, are encountering increasingly difficult obstacles in today's competitive landscape. In particular, during the COVID-19 pandemic, these SMEs had to confront significant challenges that endangered their survival, requiring a shift in their business model. Many successful firms responded to this crisis by adopting business model innovation (BMI) as a strategic solution. The pandemic also emphasised the importance of sustainable practices and the necessity to enhance readiness for and responsiveness to future challenges. This study proposes examining Sustainable Business Model Innovation in the light of the Theory of Planned Behavior. While some studies have explored BMI through the TPB framework, we expand the interpretative schema by introducing an additional predictor: the influence of open innovation ecosystem partnerships. From an open innovation perspective, the new construct proposes how peer professional organisations and technological clusters play a significant role in managers' intentions to implement SBM. A purposive sample of 122 Spanish cultural and creative firm managers and business owners was surveyed and analysed using PLS-SEM. The data collected supports the model and supports the prominent role of open innovation environments as a mediation effect of the intention to implement a sustainable and innovative business model. The study adds new insights into the theoretical framework to better understand the implementation of sustainable business models' innovation actions, with specific support for the role of open innovation ecosystems such as professional organisations and technological clusters. Practitioners and open innovation ecosystem promoters can gain new clues for initiatives to promote the diffusion of innovations among creative and cultural SMEs.
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Prior studies on night market tourism have mainly investigated by governments and scholars on the current situation products and development strategies with descriptive research. There are no empirical studies that have explored the perceptions of tourists in the development of night market tourism. More importantly, because of the COVID-19 pandemic, issues of night market products and services, and tourists' opinions about night markets have become a challenge. This study aims to examine the relationships between attitude, subjective norm (SN), perceived behavioural control (PBC), perceived without travel risk, and visit intention towards night markets aftermath of the COVID-19 pandemic. A quantitative approach was used using an online survey method involving 387 respondents followed by subsequent empirical testing of the proposed hypotheses, which was performed using SPSS and AMOS. The results indicate that attitude, SN, PBC, and perceived without travel risk positively influence intention. Furthermore, SN also displayed a significant positive influence on attitude, PBC, and perceived without travel risk. Finally, the theoretical and practical implications, as well as limitations were discussed. © by the author.
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OBJECTIVE: Adherence to proper hand hygiene practice is relatively low and is particularly salient in light of the current COVID-19 pandemic. Having a greater understanding of the psychosocial predictors of engaging in proper hand hygiene is warranted. One way to do this is through the application of a combined theory of planned behaviour and temporal self-regulation theory model. DESIGN: A prospective two-part study was conducted between May - November 2020, with N = 232 Australians. At time one, variables from both the theory of planned behaviour (attitude, subjective norm, perceived behavioural control, and intention) and temporal self-regulation theory (habit, environmental cues, and planning) were completed. MAIN OUTCOME MEASURES: One week later, engagement in proper hand hygiene behaviour over the previous week was assessed. RESULTS: Two hierarchical multiple regressions were conducted, with 47% of variance accounted for in intention, with subjective norm being the strongest predictor, and 38% of variance accounted for in hand hygiene behaviour, with intention being the strongest predictor. Environmental cues also moderated the relationship between intention and behaviour. CONCLUSIONS: To increase intention, incorporating subjective norm messages in advertisements may be helpful. Incorporating environmental cues in places where hand washing is recommended may assist in increasing hand hygiene.
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This paper aims to determine the relationship between self-compassion and religiosity in COVID 19 pandemic. Appreciation of religion (attadayyun) or religiosity is an important aspect in a person's life as it has a major influence on behaviour, practices and personality. Selfcompassion is an individual's self-perception that can help understand and persuade oneself with positive words when facing difficult times in life or when committing a transgression by not trying extreme self-criticism and admitting that all that happens is part of a good experience in life. The hypothesis in this study states that there is a positive relationship between self-compassion, Theory of Planned Behaviour and religiosity. This shows that there is a positive and significant relationship between self-compassion, Theory of Planned Behaviour and religiosity when facing the COVID 19 pandemic. This indicates that the higher the self-compassion, the higher the religiosity when facing the COVID 19 pandemic. [ABSTRACT FROM AUTHOR] Copyright of Journal of Pharmaceutical Negative Results is the property of ResearchTrentz and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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Underutilisation of school counselling services was prevalent prior to the COVID-19 pandemic. Using the theory of planned behaviour (TPB) as a framework, this qualitative study seeks to elicit salient beliefs towards help-seeking from a school counsellor in secondary school contexts. Through focus-group discussions and individual interviews, 29 students from 10 secondary schools were interviewed. Constructive content analysis was utilised to identify specific salient behavioural beliefs, salient normative norms and salient control belief. The salient beliefs identified include perceiving counselling as a form of professional help, nonjudgment, stigmatisation, and past counselling experience. This study identified and highlighted a systematic approach to understanding specific socio-cognitive factors that support and hinder school counselling utilisation in an Asian school context. Implications arising from the study were discussed in the light of the findings. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
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This article studies the patient's behavioural intentions towards the potential use of metaverse in the healthcare sector. Metaverse is a new technology that can replicate some physical events into virtual events. Metaverse can be a significant alternative to offer targeted medical services to patients. Authors have collected data from people those have availed hospital services post COVID-19 pandemic. The data were collected from Delhi-NCR region (India). The study has been conducted with the help of the Theory of Planned Behaviour (TPB) employing all its components (attitude, subjective norms, control, adoption intention, and behaviour). TPB model statements have been adapted and modified for the suitability of this study. Attitude, subjective norms, and control were positively related to the ‘intention to adopt'. Control and behaviour did not correlate. This empirical research report concludes that individual attitude, subjective norms in society, and the expected outcome (control) contribute to the ‘intention to use' metaverse platforms for healthcare services. While the expected outcome (control) was unrelated to customer behaviour towards the metaverse platform. Finally, the study draws important insights for various stakeholders. © 2023 Informa UK Limited, trading as Taylor & Francis Group.
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PurposeIn this study, visitors' attitudes and behavioural intentions towards camping/glamping tourism in Turkey during the pandemic were investigated using the extended theory of planned behaviour (TPB). The model has been extended to include constructs such as risk perception and risk aversion attitudes that stem from COVID-19 to predict visitors' attitudes and behavioural intentions.Design/methodology/approachThe data were collected through an online questionnaire from 432 participants who have experience and interest in camping/glamping tourism in Turkey. The responses were analysed using the structural equation modelling (SEM).FindingsThe findings show that besides the basic TPB structures, other added variables also significantly affect visitors' attitudes and intentions. Moreover, it has been observed that the risk perception and risk aversion attitude derived from COVID-19 increase negative emotions in visitors and decreased behavioural intentions.Research limitations/implicationsThe results of the study are discussed for future research as well as its academic and practical implications.Originality/valueThis theoretical expansion is thought to increase the theory's predictive power in predicting visitors' behaviour during the pandemic.
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Online grocery shopping has become increasingly popular in many countries due to Covid‐19. Although there is plenty of research on consumer adoption and use of online grocery shopping, only a few studies focus on understanding the underlying beliefs of experienced buyers. Using the Theory of Planned Behaviour and following its recommendations, the present study set out to explore the actual beliefs that underlie attitudes, subjective norms and perceived behavioural control to buy groceries online among those who have been doing it regularly for a longer time. A structured qualitative approach, in this case an elicitation study, was applied to uncover the shared ideas, modal salient beliefs, among a group of experienced buyers (n = 14). The study found that time‐saving and convenience, which for many meant avoiding the discomfort of in‐store shopping, combined with assisted meal planning and simultaneous ordering were considered important for experienced online shoppers. This suggests that further assistance in the planning to order process may be welcome, including more proactive prompts and suggestions. The quality of perishable goods was still a concern after months of online shopping, along with a limited product range, which for some had meant less variation in meals. Suboptimal user interface and delivery‐related inflexibility caused some concern. Retailers in the grocery business stand before major capital expenditure if they wish to expand their online offerings and services. The study at hand provides valuable initial insight into what drives consumer behaviour in this respect.
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The COVID-19 pandemic has been affecting world economies, business revenues, and the livelihood of many individuals, and has also resulted in accumulated medical waste. Countries, governments, and health workers are striving to contain this virus by applying different strategies and protocols. This research investigates and identifies the significant determinants that influence the acceptance and Adoption of non-hazardous medical waste recycling behaviour in Kuwait. This article questions whether healthcare workers in Kuwait are actually behaving differently regarding non-hazardous medical waste recycling during the pandemic as opposed to previously. The study uses a deductive research approach involving a quantitative methodology by applying the theory of planned behaviour as a framework. From an overall perspective, individuals have positive intentions and behaviours toward recycling. However, COVID-19 and the fear of spreading the virus had a positive impact on the healthcare workers' recycling behaviour in public hospitals in Kuwait. © 2022 IGI Global. All rights reserved.
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As COVID‐19 has caused unprecedented social change, governments are implementing several social measures to control transmission. Among them, social distancing is being enforced in almost all countries and is effective in preventing infection. Based on the importance of social distancing, this study identifies factors influencing the intention towards social distancing. The research model was developed by introducing risk perception in the theory of planned behaviour. To examine the proposed model, a survey was conducted with 339 university students from two countries, South Korea and Vietnam. The data were analysed using the partial least squares method. The results show that social distancing attitude and perceived behavioural control significantly influence social distancing intention. The findings indicate that both affective risk perception and cognitive risk perception serve as imperative factors in the formation of social distancing attitudes, subjective norms and perceived behavioural control. However, subjective norms and nationality do not affect social distancing intention. Based on the results, suggestions are made for policymakers to establish effective social measures.
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BACKGROUND: Perceived severity and susceptibility of disease are predictors of individual behaviour during health crises. Little is known about how individual beliefs influence intentions to adhere to public health guidelines during periods of health crises, and how access to and consumption of information influence these intentions. This study investigated behavioural beliefs, normative beliefs, and control beliefs, and their influence on behavioural intentions to adhere to public health guidelines during the COVID-19 pandemic. METHODS: Participants were recruited from a related COVID-19 study conducted by our team, and through snowball sampling in subsequent. Using a maximum variation sampling technique, we recruited a diverse group of participants representing six major regions in Canada. Participants took part in one-on-one semi-structured interviews from February 2021 to May 2021. Data were analyzed independently in duplicate by thematic analysis. The Theory of Planned Behaviour (TPB) was the conceptual framework used to organize dominant themes. RESULTS: We conducted a total of 60 individual interviews (137 eligible individuals contacted, 43.8% response rate) and identified six themes organized according to the three constructs of behavioural, normative and control beliefs as described in the TPB: (1) Behavioural: My "New Normal," Individual Rights and Perceived Pandemic Severity, Fatigue with COVID-19, (2) Normative: COVID-19 Collective, (3) Control: Practicality of Public Health Guidelines, and (6) Conflicting Public Health Messages. Most (n = 43, 71.7%) participants perceived individuals in their geographic community to be following public health guidelines adequately. Several participants (n = 15, 25.0%) commented on the unequal impact of restrictions based on socioeconomic factors (i.e., class, race, age). CONCLUSION: Individual perceptions of risk, loss of control, access to resources (i.e., childcare), and societal expectations, shaped intentions to engage in disease preventative behaviours (i.e., social distancing) during the COVID-19 pandemic.
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COVID-19 , Humans , Pandemics , Intention , Public Health , Theory of Planned BehaviorABSTRACT
OBJECTIVE: To compare the utility of Protection Motivation Theory (PMT) and the Theory of Planned Behaviour (TPB) for understanding diversity in adherence to COVID-19 behavioural guidelines. METHODS AND MEASURES: A representative sample (N = 600) completed two online questionnaires: One that included measurements of PMT and TPB components that predict behaviour, and another (after one week) consisting of adherence to COVID-19 behavioural guidelines. TPB was represented by a single model, while PMT was represented by three models: Model 1, which did not include a measure of protection motivation; Model 2, which included protection motivation - represented by behavioural intentions; and Model 3, which was similar to Model 2 and included a direct link from self-efficacy to behaviour. RESULTS: The TPB model displayed the best fit-to-complexity ratio (i.e. information criterion), and its capacity to explain adherence was similar to PMT Models 1 and 2, but lower than Model 3. CONCLUSION: The findings highlight the need to reach a consensus regarding the definition and measurement of protection motivation. While the TPB model exhibited superior fit-to-complexity ratio, variance was better explained when self-efficacy was included, and interventions may benefit from targeting different constructs depending on the context.
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To examine the bus travel behaviour of the elderly in the context of the COVID-19 pandemic, this study analysed the mechanisms influencing the elderly's risk perceptions regarding behavioural intention towards bus travel whilst focusing on the normalisation stage of pandemic prevention and control. Based on the theory of planned behaviour, a structural equation model of the elderly's bus travel intention was constructed. The interactions among six factors-including attitudes, subjective norms, perceived behavioural control, cognitive risk perception, affective risk perception and the behavioural intention of the elderly's bus travel-were quantitatively analysed. Valid sample data were used for empirical research. The results of this study show that perceived behavioural control, attitudes and subjective norms have a significant positive impact on the behavioural intentions of the elderly's bus travel during the normalisation stage of pandemic prevention and control, with perceived behavioural control being the most influential factor. Moreover, perceived behavioural control also has a significant positive impact on attitudes, which indirectly influences behavioural intention. Cognitive risk perception has a direct and significant negative impact on attitudes, perceived behavioural control and subjective norms;however, affective risk perception only has a significant negative impact on subjective norms. Additionally, there is a positive correlation between the two, with both indirectly and negatively influencing the behavioural intentions of the elderly's bus travel. This study can provide a basis for the formulation and improvement of pandemic prevention measures for bus travel during the normalisation stage of pandemic prevention and control to safeguard the elderly's bus travel rights.
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Travel intention is an important factor in understanding the traveller's preferences in the travel and tourism business. The purpose of the research is to understand the impact of COVID-19 on travel intention in the Silicon Valley of India and to test the efficacy of the theory of planned behaviour to predict travel intentions. This empirical research followed a quantitative analysis using the data acquired from a structured questionnaire. Convenience sampling was followed to collect the data from the respondents. The multiple linear regression results indicate a significant relationship between attitude, subjective norm, and perceived behaviour control on the intention to travel. The research is limited to respondents from Silicon Valley. The study contributes to the limited literature available in developing countries with respect to understanding the efficacy of the theory of planned behaviour to predict travel intention. The policymakers and health authorities can use the study findings to make decisions and develop policy regulations during the pandemic. Copyright © 2023 Inderscience Enterprises Ltd.